I Heard It Through The ‘Viral’

Viral Marketing is taking the world by storm! Emotions run wild when an outrageous clip or a comical video hits our T.V screens or appears on Youtube as a ‘Recently Added’ link.

Companies are getting younger in terms of the youth of their workers and thus they are no longer ‘growing old gracefully.’

Playing the field unpredictably and unexpectedly generates more exposure, which now-a-days,  most Advertising and Marketing companies find themselves competing against… As a result a lot of Viral Intelligence is needed to guarantee ‘Viral Survival’.

Within the realm of  Marketing, there is no such thing as a Viral Sin. The more offensive, strange and unusual the campaign, the more likely it is to grab viewers’ attention and  create a  Marketing Buzz . This being said, it is not in fact so easy to achieve, in recent times there has been numerous attempts of such campaigns, but still, only a handfull make it into The Viral Hall of Fame!

Companies are now more aware of  this new found  technique and as a result they are starting to exploit it. A great example being Danny MaCaskill, an urban cyclist who became famous through the powers of Youtube and after his video upload sky-rocketed, Volkswagen’s Viral Light Bulb switched on and they are now using him as an advertising tool to promote their brand.

Enjoy the video!

Now that’s what I call Viralsome!

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