Sex Sells
**Disclaimer: onesecondviral.com does not necessarily condone the use of sexual material in viral campaigns.**
Many viral campaigners take full advantage of the freedom of expression in and the deregulation of the Internet to reach those elusive technologically-savvy 20-somethings who don’t watch TV like the rest of the world, but have an interest in cheeky sexy stories just like the rest of the population. Today’s post will include only a general summary of the campaigns and won’t contain any media, photographs or links, because some of the content might be objectionable to certain readers.
BURGER KING SUBSERVIENT CHICKEN
This is a website that parodies peep shows. If you go to the associated viral website, you see the Burger King Chicken through the lens of a “webcam.” Users can type in commands for the chicken, and watch the chicken perform their requests.
KYLIE MINOGUE FOR AGENT PROVOCATEUR
Kylie rides a mechanical bull in Agent Provocateur underwear to prove that their undies are the sexiest in the world. The ultimate barometer? How many men can stand up after watching her performance.
TROJAN GAMES
These viral videos parody large sports games tournaments like the Olympics, but if they were sponsored by Trojan Condoms. Each video features a man and woman competing in a different sport, such as vaulting or judo. They must show skill, accuracy and sportsmanship in…. well, you know… in order to win the match.
Because sexual content is often banned from mainstream television, it makes sense for these adverts to be distributed virally. Take a new digital marketing vehicle and introduce it to subject matter that pushes the envelope, and you get a match made in heaven.