Viral Campaign Seeding
You’ve got a viral campaign. It’s attention grabbing, on brand, and buzz-worthy. Now you just have to make sure people see it. And not just any people– your target audience.
To make sure your campaign gets seen and spreads to the right people, you need to seed it. Take at look at our top 3 tips for viral campaign seeding.
1. Use targeted channels.
The latest buzzword in social media marketing is niche. It’s easy to put information up on Facebook, Youtube and Digg, but these sites are huge, and have not only a large audience, but a large competition pool as well. Find forums and video-sharing sites that are not only geographically local to your targeted audience, but also focused on the kinds of subjects they are interested in.
2. Make a Plan
Once you decide where you’ll target, it’s time to figure out when you’ll target it. Your campaign must have a roll-out timeline so as to keep the momentum moving and avoid a glut of overexposure with little to no follow-up. Start with channels where users themselves will hone in on the material, and then spread to more mainstream vehicles as your campaign grows in scope.
3. Track your Progress
As with any marketing campaign, it’s important to keep track of how well your message is doing in each sector of the roll-out. This helps you to understand what channels users are receptive to, and to emphasise these channels in your future campaigns. Some of the factors you should evaluate when tracking your progress include how completely the message was passed on, how far the campaign reached, and the level of conversation the viral campaign generated.
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