Viral Music Promotion – Marketing at its Best
WHY IT WORKS
- Most people hear about music from their friends.
- Most people trust their friends’ opinions much more than record companies or official marketing agencies.
- It’s cheap.
WHERE TO CIRCULATE YOUR MUSIC
- The Heavy Hitters: YouTube, MySpace, Facebook
- Local online forums and websites
- Free mp3 download sites
EXTRA JUICE — THE MUSIC VIDEO
Everyone knows that music videos are a great way to promote music. Video creation, editing and distribution is easier than ever, so if you create a cool video and circulate it on the Net, you’re more likely to get hits and publicity for your group. Take a look at OK Go’s video for Here it Goes Again, which has had millions of views across the web. The setup and costs for this video were relatively low, but a great idea, excellent execution and good viral seeding means they got a great result from their work. Have fun watching it and spreading your music.
Remember the great thing about promoting your music virally is that it is borderless. Therefore be prepared to see it spread like wildfire!
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